Ngoài Phố

Chơi Cờ

'Chơi Cờ' is an interactive event that aims to introduce the culture of Cờ Vỉa (playing chess on the streets) and raise awareness about the sustainability of positive street activities in Hanoi.
Author

Nguyen Bao Hoang

Category

On the Street

representation

‘Chơi Cờ’ is an interactive event

It aims to introduce the culture of Cờ Vỉa (playing chess on the streets) and raise awareness about the sustainability of positive street activities in Hanoi. The event is hosted every weekend inside an exhibition area in The Vietnam National Museum of History.

The project focuses on the valuable chess playing culture that represents a part of the city’s image. Despite its benefits and values, younger generations lack interest in this cultural activity, and a majority of people believe that the culture is strictly associated with middle-age workers and elders. In order to tackle the issue, Chơi Cờ event hopes to bring Cờ Vỉa culture closer to the youth, and to create a mutual space where everyone can experience interesting activities and gain more understanding of the contemporary cultures and their values to the city and its communities.

How to define ‘Chơi Cờ’?

  • A space to experience the culture of Cờ Vỉa by participating in exciting Xiangqi activities.
  • A space to learn more about the origin of Xianqi and its philosophy.
  • A space to meet and connect with new people who share the same interests.
  • A space to acknowledge the charm of contemporary street cultures and their significant values to the city and the community.
Museum relation

Vietnam National Museum of History (VNMH)

The museum focuses mainly on displaying tangible objects that possess historical values such as ancient tools or old sculptures and ceramics. From what I see, there is a lack of interaction between the visitors and what is displayed inside the museum. Furthermore, the history and culture of Hanoi is not represented enough through the displays.

community relation

Young Generation

Young people are adapting to new cultures that involve going outside with friends. As a result, multi-functional locations like coworking spaces or board game cafes are favoured by the young communities such as highschool and university students.

It can be seen that a wide variety of communities from different backgrounds and living standards are participating in the street activities.

city relation

The capital of Vietnam

Hanoi is more about what is in the past, namely the old quarter and other historical monuments like Hoan Kiem lake.

While the sidewalk activities are regarded as a distinctive image that represent a cultural aspect of the city, the recent city planning direction favours the movability of transportations by reducing the space of the sidewalk to create wider roads. In suburban areas, more and more designated outdoor spaces like parks and squares are built to serve the local residents. These mutual spaces are crucial to the well-being of the city’s citizens.

Design Brief

Design Brief

Design Brief

Design Brief

Design Brief

Design Brief

Design Statement
To design an event that introduces the participants to the valuable chess playing culture and its benefits through a variety of interactive activities. The project also aims to promote the significant cultural value of street activities in Hanoi and to raise awareness about their sustainability by communicating through verbal conversations and sharing documentaries.
Target Audience

The main target audiences of the event are:

  • Young people living in Hanoi.
  • Local chess players and chess enthusiasts.
  • Anyone who is interested in learning a new board game.
Concept model

By combining the imagery of Xiangqi chessboard and the plastic stool, I want to highlight the interconnection between Cờ Vỉa and other street cultures of Hanoi. The design also represents the project’s goal to popularise Xiangqi through a familiar image that acts as a symbol of the sidewalk life.

Experimentation

Experimentation

Experimentation

We create attention

Experimentation

Experimentation

Experimentation

We create attention

Event Showcase

(click to see full images)

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Please feel free to drop us any messages. We are open to hear any feedbacks, questions, and ideas regards to the exhibition and the team ourselves.
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